Much like our friendly competitors, FlyingTee is providing food, drink, music and games to create a sports bar meets night club atmosphere while keeping the game of Golf at the core. FlyingTee was recently included in a National Golf Foundation Dashboard article alongside TopGolf, Drive Shack and South Koreas’ GOLFZON.
The article states “ …These next-generation driving ranges are indeed a different form of golf participation that are helping broaden the traditional measures of engagement with the game, whether it’s TopGolf or similar facilities such as FlyingTee (which debuted its first facility in June 2016) or Drive Shack (which is opening its first location later this year). While NGF’s annual participation study in years past hasn’t included off-course participation, that’s changing to give a better representation of the golf industry as a whole. When considering both green-grass and off-course participation in the U.S., golf’s overall consumer base increased approximately 3% to 32 million in 2016.
John Vollbrecht, FlyingTee co-founder and CEO was quoted … “For someone who truly enjoys golf, you’re always going to want to go play golf on an 18-hole course and go out with your buddies. This fits a specific need or demand for those who want to do something different. We’re all going 100,000 different directions right now, nobody has a lot of free time, especially if you have a family, kids or are going on to that next stage of your life, so there’s got to be something that fills that gap. Golf entertainment as we describe it, whether it’s TopGolf or us, it’s filling a desperate need within the industry to grow the game.”At least one-third of non-golfers who participated in Alternative Golf Experiences, such as TopGolf, indicated it increased their interest in playing traditional golf.
While the look and feel of complexes like TopGolf and FlyingTee are similar, their technology is somewhat different. At TopGolf, the balls contain a personalized microchip to determine distance and accuracy as players hit them at targets. FlyingTee uses 3D sensors within its bays that track the distance, spin, speed and trajectory for each ball, data that can later be easily accessed from a player’s phone.
“You would usually be paying $150 to $200 for a lesson at a club to get the data and feedback you get on every single shot,” says FlyingTee’s Volbrecht.
FlyingTee also allows guests to play 32 simulated courses – from St Andrews to Pebble Beach – by tracking real golf shots hit in its outdoor range environment and displaying them on a screen in front of the player. Nearby Southern Hills isn’t one of the course options, at least not yet.
There’s no question that these non-traditional forms of golf are becoming increasingly popular.